Q-tips Campaign
I know what you’re thinking: “It’s a Q-tip... what else can you do with it besides the one thing doctors tell you not to do?” My team and I set out to answer that exact question.
Working as Creative Director, I collaborated with a talented group to dive into our own original research,
discovering that Q-tips are actually a backstage powerhouse for aspiring performers. We spent hours together brainstorming, drafting briefs, and pitching our hearts out. From the initial spark to the final high-fidelity mock-ups, it was a total blast to see how our combined "too many ideas" turned a bathroom staple into a "must-have" for the stage.
You can learn all about the full campaign in our final campaign book.
